An overview of branding and packaging of a company product a. Objectives of packaging packaging principles of marketing. May 31, 2016 product packaging prepares the product for transporting, warehousing, selling, and using. Adiaha directorate of continuing education, federal capital territory college of education, zubaabuja, nigeria department of agronomy crop and soil science, faculty of agriculture and forestry, cross river university of technology, calabar, nigeria. The different roles of product appearance in consumer choice article pdf available in journal of product innovation management 221. Mar 31, 2014 agree entirely that packaging is very important both functionally and in terms of image. Complete guide to agricultural product processing and storage m. Packaging is the science, art and technology of enclosing or protecting products for distribution. The importance of attractive packaging july 15, 2016. The four factors for targeting an attractive market. Aims and objectives packaging ppt video online download.
It is important to specify that pepsico portfolio comprises 22 brands including pepsicola, lays, mountain dew, gatorade, tropicana and others, and the table 2 above specifies pepsico target customer segment in general by focusing on the common characteristics of positioning of brands within pepsico portfolio. Lets just consider the importance of product packaging or a good for the consumer. Barrier protection protecting as a barrier from oxygen, water vapor, dust, etc. Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, lubes, paper cartoons and boxes etc. The following are common types of business objective. Challenges of strategic marketing of tourist destination under the crisis conditions 27 classified into several categories which represent their principle attractiveness. In biomedical applications such as a biomedical material in wound care as a foodstuff. The aim of this article is to identify the role of packaging in the process of purchasing food. To that end, different domains will be linked such as. The companies use product packaging to drive more customers as the packaged products are considered safe to use by the consumers. Our foremost priority is to provide excellent food services to the students and staff of the university of winnipeg and the surrounding community by establishing a successful, dynamic social enterprise. Flax fibre is an attractive material for a number of reasons. Objectives can include endgoals such as revenue and steps towards goals such as efficiency.
Offering wholesome, fairly priced, ethnically diverse food options. Today, in line with the basic aim of packaging, which. Packaging as integral part of the product, which contains and protects the product during its life cycle, as well as all elements intended for its use, consumption or joint storage. As a biodegradable material for packaging, including food packaging. But such knowledge is imperative in designing the marketing program to enhance sale and market share.
Basically, advertising is a very artistic way of communicating with the customers. The project team will develop the aims, objectives and the constraints for the project. The aim of this project is to create a selftraining program that can serve as a basis for future employees and employers starting and. In general, the food processing is carried out to achieve the following objectives. As additional materials such as aluminum and several types of plastic were. May 09, 2016 pepsico segmentation, targeting and positioning. When it comes to their marketing strategy, the brand takes everything it does to the extreme however, their marketing efforts always put the audience first. Features of good packaging packaging principles of.
But packaging for consumer goods has a broader aim. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Apr 20, 2011 a project report on role of packaging on consumer buying behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Pdf the purpose of this study is to contribute to the existing research in the field of. The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers. Sep 12, 2014 packaging also refers to the process of design, evaluation, and production of packages.
A project report on role of packaging on consumer buying behavior. An informed consumer acquires knowledge on food from different available. Objectives of product packaging and labeling advantages. Chapter 2 the organisation of the product development. However, for longterm success, operating well at a tactical level is not enough.
In order to recognize whether something is a form of packaging, consider the different types of packaging. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc. The basic objective of packaging for industrial goods such as components and. Is attractive packaging really a necessity or an eyewash.
Mission to promote individual, community and government responsibility to prevent and reduce tobacco use through multisectoral participation in tobacco control. Since the objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature,etc. However, in the academic context there is a clear distinction between these terms. Goal to reduce mortality and morbidity due to the use of tobacco. It has been specifically designed to assist you if you are given the task of incorporating ecodesign into your packaging. Packaging is very important element in marketing mix. This doll could be the perfect little playmate, but if she is not packaged attractively then. A good way to remember this is to think of the advert for penguin biscuits ppp pick up a penguin. Examples of environmental and recycling symbols include the recycling symbol, the. The modern manageradministrator has reason to feel that he or she is in a situation similar to that of the supermarket shopper. To look at the different materials used for food packaging. It aims to identify the positive effects of such factors in determining the. Packaging and package labelling have several objectives as identified by louw and.
Packaging may also be defined as the collection of different components e. Nov 28, 2016 attractive package draws customers attention. Jul 19, 2017 business objectives are targets that are used to measure the performance of organizations, teams and individuals for a period of time. Packaging can increase the sales of products but it can act vice versa as well. The salient features of food processing which has some relevance to bioprocess engineering and technology are given here.
But if packaging is not done with planning or care then it can sabotage all the effort. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Details of the aims of flax increasing its value in society. An overview of branding and packaging of a company product a case study of british doi. In this lesson, youll learn about the function of packaging, including how packaging is used in marketing. Pdf the different roles of product appearance in consumer. Roleofpackaging on consumerbuyingbehaviorpatan district.
Packaging and package labeling have several objectives. Plastics in food packaging introduction to food packaging chapter 1 introduction to food packaging rom the prehistoric times of hunting and gathering of food through farming and storing foodgrains upto todays impulse buying of food products stacked across supermarket shelves, man has come a long way with regard to ways of. As your product gets traction and you want to compete and gain market share, it might be necessary to make it attractive to give it a premium feel and increase brand value. The basic purpose of this it is to find out how such factors are behind the success of packaging. Inland ports will also be covered in the project as portopia aims to create an integrated and. Pepsico segmentation, targeting and positioning research. It stimulates their interest towards the product and makes them realize the want of product. Objectives of product packaging and labeling advantages of. The special solutions are used for valuable products that do not have a regular, simple shape. Packaging as a source of information about food products. Functional packaging is a necessity at product launch. With pharmaceuticals, food, medical, and chemical products, some types of information are required by government legislation. Barrier protection protecting as a barrier from oxygen, water vapor, dust, etc containment or agglomeration small objects are generally grouped together in one package for transport and.
P cardboard cartons boxes blister packaging plastic and card. Jul 15, 2016 use packaging to create the consumers perception of the brand. If you continue browsing the site, you agree to the use of cookies on this website. It aims to provide a quick reference guide for you to refer to and gain an understanding of.
Advertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step towards attaining business goals. Packaging project packaging is always used for a reason and there are 3 main reasons, we call these the 3ps. Complete guide to agricultural product processing and storage. For example, parts of airplanes or expensive decorative glass objects need special solutions to be packed. Physical protection from shock, vibration, compression, temperature, etc of the. Aims and objectives flax increasing its value for society. Role of packaging on consumer buying behaviorpatan district north gujarat s. The vision of the company is to provide a wholesome packaging solution and provide all round technical assistance to the clients regarding there packaging needs. The importance of attractive packaging parekhplast india. To support the european port industry with meaningful. The importance of packaging your products attractively you could make a doll that walks, talks and plays. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer. Most products have some form of packaging, even if its just a price tag.
Packaging companies offer different types of systems that can be divided into two categories. Look at the goals of your product and determine if that is the message being communicated from store shelves. Aims and objectives flax increasing its value for society arts. Dec 21, 2017 red bull is an unbeatable marketing powerhouse. The main characteristics one should have to get on their objectives are great communication skills and very good convincing. This paper has defined four factors for targeting an attractive market, i. Abstract the aim of this article is to get the a study to point towards role of packaging on consumer buying behavior. Most packaging functions, therefore, operate well at a tactical level.
The primary focus of your research project is usually expressed in terms of aims and objectives. What is the relationship between attractive packaging and instore impulse purchase behaviour. The importance of packaging promotional products blog. Physical protection from shock, vibration, compression, temperature, etc of the objects enclosed in the package.
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